Hessie Jones is the Founder of ArCompany advocating AI readiness, education and the ethical distribution of AI in this era of transformation. As a seasoned digital strategist, author, tech geek and data junkie, she has spent the last 18 years on the internet at Yahoo!, Aegis Media, CIBC, and Citi, as well as tech startups including Cerebri, OverlayTV and Jugnoo. Hessie saw things change rapidly when search and social media started to change the game for advertising and decided to figure out the way new market dynamics would change corporate environments forever: in process, in culture, and in mindset. She launched her own business, ArCompany in social intelligence, and now, AI readiness and research. Through the weekly think tank discussions her team curated, she surfaced the generational divide in this changing technology landscape across a multitude of topics. Hessie is also a regular contributor to Towards Data Science on Medium and Marketing Insider Group publications.