Alan Trefler

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Alan N. Trefler (born March 10, 1956) is an American businessman, philanthropist, and chess master best known as the chief executive officer (CEO) of Pegasystems, a multinational software company he founded in 1983. Prior to Pegasystems, in 1975 Trefler tied for first place in the World Open Chess Championship with grandmaster Pal Benko, afterwards working as a software engineer for Casher Associates and TMI Systems. Founding Pegasystems at the age of 27,  he took the company public in 1996,  with Trefler remaining clerk and president until 1999 and afterwards becoming CEO. With a 52 percent ownership stake in Pegasystems, his net worth surpassed $1 billion in 2013 and in March 2017 he appeared on the Forbes Billionaire’s List for the first time. In 2014 he authored the book Build for Change, which addresses changing consumer markets.  Involved in philanthropy, in 1997 he established the Trefler Foundation.


Real AI. Real Results.

2 months 2 weeks ago
Pegasystems Inc. is the leader in software for customer engagement and operational excellence. Pega’s adaptive, cloud-architected software – built on its unified Pega® Platform – empowers people to rapidly deploy, and easily extend and change applications to meet strategic business needs. Over its 30-year history, Pega has delivered award-winning capabilities in CRM and BPM, powered by advanced artificial intelligence and robotic automation, to help the world’s leading brands achieve breakthrough business…

6 months 1 week ago
By Alan Trefler  |  December 7, 2018  |  Source: CogWorld on FORBESAlan Trefler is a visionary leader, technology change-agent, innovative philanthropist, and trusted advisor to global business executives. Alan founded Pegasystems in 1983. "What’s the right way to implement RPA? Instead of trying to build a program around staff reduction and thinking about how to achieve 100 percent automation to replace a handful of FTEs, focus on some level of basic task automation for every staff member. Then focus on…

7 months 1 week ago
A new global study reveals that while consumers are optimistic about the benefits of Artificial Intelligence (AI), they also express fear and confusion about how businesses use AI to engage them today.  

9 months 2 weeks ago
By Alan Trefler  |  September 1, 2018 Alan Trefler is Founder and CEO of Pegasystems, and a visionary and expert in the field of customer relations for over 30 years--> I’ve been thinking about the feedback we’ve received from those who attended last month’s PegaWorld conference in Las Vegas. Nearly 5,000 attendees spent three days listening to success stories from companies like Aflac, Genworth Financial, and Liberty Global, learning about our newest technology solutions, and…

1 year ago
By Alan Trefler  |  June 5, 2018Alan Trefler is Founder and CEO of Pegasystems, and a visionary and expert in the field of customer relations for over 30 years It’s estimated that nearly 6.5 million smart speakers like Amazon Echo and Google Home were sold in France, Germany, and the U.K. in 2017, and that more than 47 million adults in the U.S. now have access to one. Consumers are spending time – and money – engaging with organizations through smart devices. So, it’s not surprising that, in an effort to…

1 year ago
By Alan Trefler  |  May 21, 2018Alan Trefler is Founder and CEO of Pegasystems, and a visionary and expert in the field of customer relations for over 30 years The industry is abuzz about artificial intelligence, or AI, and specifically the intersection of AI and CRM technologies. Take the buzzwords away, however, and this is about using smart systems to better engage customers and to make it easier for people to get their work done. That is something I’ve been involved with since the early 80s.  In fact…